Developing Websites: What Does a Creative Digital Marketing Agency Use (and What It Doesn't)?
A Creative Digital Marketing Agency uses CMS, SEO tools, UX/UI design, and analytics while avoiding outdated technologies and irrelevant software.
A well-designed website in today’s modern, digital-first world is no longer optional, but rather it is mandatory. Not every tool or technology is used for developing websites. Know what tools and practices they use-and don't use before hiring a Creative Digital Marketing Agency for the construction of your website.
And in this blog, we will take you behind the scenes of how a Creative Digital Marketing Agency develops websites, the must-have tools, and the archaic implementation methods shunned for high-performing websites.
What Does a Creative Digital Marketing Agency Use in Developing Websites?
1. Content Management Systems (CMS)
At present, any CMS supports the backbone of most of the world-wide-web: WordPress, Wix, or Shopify, which let developers and marketers build, manage, and update content without high coding proficiency.
👉 Real Example: Since flexibility and search-engine-optimization-friendliness are attributes of WordPress, it has over 40% penetration across websites in the world.
Why Agencies Use It:
- Highly customizable
- Plug-and-play SEO plugin integration
- A value for money for small businesses
2. Responsive Design Frameworks
It would be said that a responsive website will have the quality of an ideal website that shrinks and expands in such a way that the view at various levels is perfect whether mobile, tablet, or desktop devices. Most agencies achieve this responsive requirement by frameworks such as Bootstrap or Tailwind CSS.
Pro Tip: A mobile-friendly website ranks higher in Google's view-sourced search rankings, which makes the whole business of responsive design an essentially non-negotiable .
3. SEO Tools and Plugins
A website without SEO is like a billboard in the desert. Top agencies integrate SEO tools like Yoast SEO or Rank Math to optimize meta tags, improve readability, and boost search rankings.
LSI Keywords: SEO-friendly websites, on-page optimization, search rankings
4. Website Performance & Analytics Tools
Creative agencies never ever launch any website without having tracking software on board. They have Google Analytics, Hotjar, GTmetrix, and other tools to measure page speed, user behavior, and performance metrics.
Why It Matters: Better experience and better ranking on Google.
5. UX/UI Design Tools
These agencies also use constructive websites to create beautiful and user-friendly designs. The tools they use include Adobe XD, Figma, and Canva for wireframing, prototyping, and graphics.
What Does a Creative Digital Marketing Agency NOT Use in Developing Websites?
1. Mobile App Development Frameworks
Website development and mobile application development are not the same. Tools such as React Native or Flutter are employed only if the project involves the development of a mobile application along with a website.
2. Traditional Print Design Tools
Design tools such as CorelDRAW or QuarkXPress are useful for print media but have little or no relevance concerning web development.
3. Outdated Technologies (Flash, Java Applets)
Back when Flash websites were all the rage, HTML5 made its move and erased the usage of Flash. Agencies now avoid these Star Wars-like technologies since they kill SEO and will never be supported by modern browsers.
4. E-commerce Logistics Software
Agencies integrate e-commerce platforms like Shopify or WooCommerce. The software for logistics (like stock reconciliation and management systems) would not be anticipated for the website development process.
Why Choosing a Creative Digital Marketing Agency Matters?
A Creative Digital Marketing Agency does everything well beyond just developing the websites. They build lively digital experiences that create the traffic, lead generation, and visitor conversion for their clients.
Knowing the tools and practices the agency uses and nine things it avoids will give you an insight into how well your website will be optimized in terms of performance, design aesthetics, and SEO.
Conclusion
Choosing the right set of tools and technologies to build a website can make or break your digital presence. A creative digital marketing agency employs the latest CMS tools, SEO plugins, UX design tools, and performance analytics while avoiding outdated technologies and irrelevant software.
If you want to build websites that are not just beautiful but also rank on Google and convert visitors, partner with an agency that really knows its stuff when to use which technology and when not to.
Are you ready to start your website build? Talk to our Creative Digital Marketing Agency now!
FAQs
1. What is the most commonly used CMS by creative digital Agencies?
WordPress calmly sits on the throne of the most popular CMS, thanks to its flexibility, SEO-friendliness, and ease of use.
2. Do agencies use coding languages like Python or Java for websites?
Agencies, however, rely on HTML, CSS, and JavaScript for website creation much more. Python and Java are often reserved for backend systems and app development.
3. Is Flash still used in website development?
Flash is simply an old technology and is now unsupported by most browsers.
4. How can I ensure my website is SEO-friendly?
Pick an agency that uses SEO plugins like Yoast or Rank Math while following all best practices for on-page optimization.
5. Can I update my website without technical knowledge?
The simple answer is, yes. If you utilize any CMS platforms like WordPress, updating content can be done without any coding knowledge.
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